“Connecting the Senses” — Fusion of the National Heritage Cheomseongdae, media art & AR technology
A project blending media art and augmented reality to reimagine Cheomseongdae (National Treasure No. 31) as a modern art form. Led by CEO Huh Hyun of SMATh World, this initiative revitalizes traditional cultural heritage through contemporary creative technologies. 

Lotte Wellfood’s “KkoggaleCorn” reborn as a brand-new character IP
SMATh World, in partnership with Lotte Central Research Institute, revealed the “DigiCollect: Lotte Heritage Treasure” project on December 4, 2024. Its goal is to develop a new character IP inspired by the popular snack “KkoggaleCorn,” creatively reinterpreting Lotte Wellfood’s brand legacy through modern digital storytelling. 

SMATh World selected as an outstanding case at the “Metaverse Campus Performance Sharing Conference”
On December 13, 2024, we presented applied cases of AI-based 3D character creation and content utilization. Our work was recognized for excellence among peers at this event, highlighting our leadership in digital content innovation. 

Incheon unveils the world’s first city-led NFT membership
A project associated with “Incheon Heroes,” in which SMATh World took part, was featured for pioneering a city-driven NFT membership program. The initiative positions Incheon as a leader in combining urban governance with blockchain-based creative content.

Hyundai Department Store Duty Free & SMATh World collaboration: NFT popup store and merchandise
In May 2023, SMATh World collaborated with Hyundai Department Store Duty Free to open an NFT pop-up store in the Trade Center branch. This included exhibitions and sales of character-based merchandise, showcasing the synergy between digital art and retail experience. 

A collaboration was formed for NFT packaged products, combining KOMSCO’s institutional legacy with our digital art expertise. This strategic alliance reflects the bridging of traditional institutions and cutting-edge creative technologies.