At JANG ON DAM, we believe that the journey of taste is best experienced through direct encounters. That is why we collaborate with renowned chefs and create immersive pop-up store experiences to bring our premium fermented sauces closer to people’s everyday lives.
Chef Collaborations
By partnering with professional chefs across different culinary fields, we showcase the endless possibilities of traditional Korean sauces.
These chefs reinterpret our gochujang and ssamjang through modern gastronomy, creating innovative dishes that highlight both authenticity and creativity.
Their expertise allows our products to transcend cultural borders, presenting Korean flavors in ways that resonate with international palates.
Pop-up Store Experiences
Our pop-up stores are designed as cultural stages where tradition meets modern lifestyle. Visitors not only get to taste our sauces but also experience the story, craftsmanship, and philosophy behind them. These temporary spaces often combine food tasting, live cooking demonstrations, and interactive sessions where customers can explore pairing ideas, discover new recipes, and directly engage with our brand.
Strengths and Impact
Brand Immersion: Offers customers a sensory journey that goes beyond packaging, allowing them to fully appreciate the depth of fermentation and flavor.
Market Expansion: Pop-up events in key cities attract food enthusiasts, influencers, and international buyers, making them powerful entry points to new markets.
Community Connection: Creates opportunities for people to connect over food, sparking conversations about culture, sustainability, and heritage.
Innovation in Tradition: By involving chefs, each event reimagines how Korean sauces can fit into global cuisine—from fine dining plates to casual everyday meals.
In essence, our collaborations with chefs and our dynamic pop-up store experiences serve as bridges—connecting tradition with innovation, and Korean culinary heritage with the global dining table.
