Our management strategy is anchored in the principle of “Value-Up” growth—the idea that corporate development must consistently increase value across multiple dimensions: financial, cultural, social, and environmental.
Innovation Leadership
We aim to remain at the forefront of innovation by continuously investing in R&D, immersive technologies, and AI-based manufacturing. From creating large-scale media art that attracts global audiences to developing smart distribution systems for traditional Korean food, our goal is to lead markets with differentiation and creativity.
Sustainable Growth
Our strategy emphasizes resilience and adaptability. We will strengthen eco-conscious practices across all business sectors—adopting green packaging, expanding renewable energy use, and minimizing waste in production. This approach ensures that our growth is both responsible and scalable.
Cultural Value Creation
We seek to elevate Korean culture to the world stage, positioning tradition not as a relic of the past but as a resource for the future. Through digital storytelling, immersive design, and AI-driven food technologies, we ensure that culture becomes an active force in global markets.
Global Expansion
Our goal is to establish SMATh World and Jang on DAM as recognized global brands. By forming strategic partnerships in the United States, Europe, and Asia, we aim to distribute both our creative works and our food products internationally. Global expansion is not just about exporting products—it is about exporting values, stories, and experiences.
Customer-Centric Excellence
We put customers at the heart of every decision. This means providing not only the highest product quality but also seamless digital experiences, transparent communication, and personalized services. By understanding our clients’ evolving needs, we ensure long-term loyalty and trust.
Financial and Social Value Balance
Our Value-Up strategy acknowledges that true success lies in balancing profit with purpose. While we pursue financial growth to remain competitive, we equally prioritize social contributions, cultural enrichment, and sustainable practices.
By aligning these goals, SMATh World establishes a management model that is future-proof, impact-driven, and globally relevant. Our Value-Up strategy ensures that as we grow, everyone connected to us—clients, partners, employees, and communities—grows together.
